Dont Forget Your Holiday Business Cards

Released on = December 16, 2005, 8:58 pm

Press Release Author = Reliable Co

Industry = Small Business

Press Release Summary = If you habitually find yourself without a business card,
you\'re habitually losing money; or at least the chance of making money. Your
business card, more than any other marketing weapon in your arsenal, is what
prospects and colleagues rely upon to remind them why they should do business with
you.

Forgetting a business card is a marketing mistake of significant proportions.

Press Release Body =

Those could be the \"famous last words\" of the forgetful entrepreneur.

If you habitually find yourself without a business card, you\'re habitually losing
money; or at least the chance of making money. Your business card, more than any
other marketing weapon in your arsenal, is what prospects and colleagues rely upon
to remind them why they should do business with you.

Forgetting a business card is a marketing mistake of significant proportions. We\'re
so inundated with advertising messages that most of us learn to tune them out. Yet
every time you\'re asked for a business card, and sheepishly reply that you don\'t
have one with you, you\'re missing an honest-to-goodness invitation to market to
someone.

Worse, leaving your business card behind when you may need it is a social faux pas
as well.

Being asked for a business card is a compliment. Not having one with you at that
critical moment is subtly offensive. It puts both you and the person requesting the
card in an embarrassing situation.
Develop a strategy for using business cards to actively promote your business

It may be as simple as deciding to give 5 or 10 cards away every day. It may mean
printing labels describing your current promotion, sticking them to the back of your
cards, and pinning them to bulletin boards. Whatever! The point is that if you
consciously figure out a way to use your business cards to bring in business, you\'re
much less likely to forget them.

Invest in new cards

If you haven\'t ordered business cards within the past two years, there\'s a good
chance that the information or photo is out of date by now. And if your last order
was for 1000 cards and there are still 990 cards left, ask yourself why you haven\'t
been passing them out. If it\'s because you dislike the cards, pitch them and get
business cards you\'re proud of!

Draft and practice a business card presentation

Unless you\'re comfortable and confident when handing out your card, you won\'t do it.
Besides, the words and actions that accompany your business card when you give it to
someone can really cement a positive first impression.

Invest in a quality business card case, one that you\'re proud to show off and to use

Business card cases can be conversation starters in and of themselves, since there
are so many unusual, classic and artistic choices available. I suggest investing in
a few cases; a more professional, elegant case for formal business occasions and a
flashy or fun holder for social situations.

Tuck a few business cards everywhere

Your car\'s glove compartment. Your briefcase. Your gym bag. Your wife\'s purse. Next
to the front door on the table where you keep your keys. Your desk drawer. Your
secretary\'s desk. The pocket of your coat. Your suitcase. Never leave home without
them!



Web Site = http://business4000.com

Contact Details = Greg Vanden Berge

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